THE B LAKE PROJ ECT RECOMMENDAT IONS :
T he comb i ned compan i es s hou l d con t i nue t o d i f f e r en t i a t e
by en s u r i ng r eps a r e know l edgeab l e, hones t and r espon s i ve,
o f f e r i ng ou t s t and i ng se r v i ce.
T he comb i ned compan i es s hou l d con s i de r an a l t e r na t i ve t ha t
i s mo r e memo r ab l e; u se t he change t o t ou t r ecen t acqu i s i t i on s /
p r oduc t expan s i on s and c r ea t e b r and buz z and momen t um.
