brand arch i tecture
wor kshop
h e l d
i n
memp h i s
P UR POS E :
A con s en s u s - bu i l d i ng wo r k s hop t o educa t e, i n f o rm,
and he l p de t e rm i ne how man y b r and s t he r e s hou l d be
and how t he y s hou l d r e l a t e t o one ano t he r
