Varsity Brands - page 16

A S UR V E Y OF 3 , 152 H E R F F JONE S , B SN S POR T S

AND VAR S I T Y CU S TOME R S ME A S UR ED P R I MAR Y DR I V E R S

OF CU S TOME R B RAND I NS I S T ENCE .

brand equ i t y

measurement

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