c l ear consensus :
VAR S I T Y B RANDS COU L D B E A S T RONG LONG -T E RM PAR EN T B RAND
• De r i v ed f r om t he wo r d “ u n i v e r s i t y ”
• I nd i ca t e s f i r s t o r h i ghe s t l e v e l o f ach i e v emen t
• Name c l o s e l y a s s oc i a t ed w i t h s po r t s and s p i r i t
• Ea s y t o s pe l l , p r onou nce and r emembe r
