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Held in each brand ci ty– Indianapol i s , Memphi s , Dal las
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Thought l eader s f rom Her f f Jones, Var s i t y and BSN SPORTS
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Def i ned i nternal and ex ternal company chal l enges
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Detai l ed anal ys i s of the cu l ture, t radi t i ons, and mar ket
i nf l uence un ique to each brand
