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Varsity.com should always be displayed typographically (never locked up with the “v” braid). When
its application demands a more branded and graphic application, (such as materials promoting
videos shown on varsity.com) use the graphic logo. The Varsity.com logo can and should appear
as a Media Partner and Corporate Sponsor. Each individual brand should direct customers to their
individual brand website, as described in the Typography section of the branding guidelines.
For all other applications (business cards, letterhead), Varsity.com should appear in our approved
“Corporate” font, as shown below.
varsity.com
Varsity.com
09
Graphic logotype
Corporate SBQ regular, all lowercase