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Overview
Standard
Brandmark
The Varsity Spirit brandmark is distinctive, iconic and lies at the heart of our brand expression. It is
comprised of two elements: the Varsity Spirit logotype, which has been specifically drawn to be
proprietary to Varsity Spirit, and the V-braid logo, which expresses the vitality and energy of our
brand as the official mark of Varsity Spirit.
IMPORTANT: Please note that the center stripe in the logo is transparent. Keep this in mind when
designing, as your background color will show through the logo. Additionally the Varsity Spirit
brandmark includes the register ® mark and should never be displayed without it.
V-braid logo
Logotype
Brandmark
05
For certain applications
and with approval only,
the V-braid may be
de-coupled and used
free standing.