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The brandmark should appear in approved colors only. These include the default corporate colors
of Columbia Blue and Black, all Black or all White. Please see examples below. When matching the
Columbia in the logo, please use the following values:
C: 60
R: 126
PMS: 284C or 284U
M: 22
G: 164
Y: 0
B: 214
K: 0
Colors
08
1 color (positive)
1 color (on a tone lighter than 50% black)
The default corporate
color combination
of Columbia Blue
and Black is the only
approved 2-color
usage of the Varsity
Spirit logo.
Do not place the 2-color logo on
a background other than white.
Unacceptable uses
1 color (reverse)
1 color (on a tone darker than 50% black)