We wanted to
DEVELOP A STRONG BRAND
POS I T ION
to di f ferent iate our new brand,
CRAFT A STRATEGIC FOUNDAT ION
for i t s
brand s tor y and
UNI TE AND MOB I L I ZE
OUR
ORGANI ZAT ION
i n suppor t of the new brand
s t rategy and ident i t y. Thus began our
B randi ng Wor kshop ser i es.
