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To ensure we portray a consistent, professional image in all correspondence, please follow
these guidelines:
• If your signature had “Varsity Brands, Inc.” or “Varsity Brands” in it previously, change the
text to: “Varsity Spirit”.
• If your signature had “A Varsity Brand” or “Varsity Brands” under your primary brand(s),
change the text to: “A Varsity Spirit Brand” or “Varsity Spirit Brands”.
• At this time, Varsity Spirit Fashion should stay the same.
Varsity Brands is only to be used when referencing the three business units: Varsity Spirit,
Herff Jones, and BSN SPORTS. It SHOULD NOT be used in signatures or anywhere else unless
given specific direction to do so.
Professional tag lines, such as “I am now taking summer camp reservations”, or event information
may continue to be added to your signature. However, quotes of the day, inspirational quotes, etc.
should be removed. The standard company disclaimer should be attached below your signature.
The basic content of the signature is as follows:
Name
Title
Brand(s) Representing
VS Descriptor Tagline (if required)
Phone Number(s)
Fax Number
E-mail Address
Website Address
Brand Social Media Links
“I am now taking summer camp reservations.”
See next page for formatted example.
Signatures
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