Varsity Spirit Branding Guidelines

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All brands will follow a standard format for business cards. Cards will be vertical and carry the
individual brand(s) logo on the front of the card, along with employee information. The back of the
card will use primary and secondary colors from the employee’s alma mater. The card background
will be the primary school color and the V-braid logo will appear in the secondary school color.
All type on the card will appear in the standard Corporate Sans Serif font. Please see examples
below. School colors should be selected from the VSF uniform color chart.
All orders for business cards should be submitted using the Business Card Request Form.
Each brand will continue with their normal procedure for submitting business card requests.
Business
Cards
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Nicole Lauchaire
Vice President, Corporate Marketing
& Communications
6745 Lenox Center Court, Suite 300
Memphis, TN 38115
p 901.251.5903 • c 901.409.4309
varsity.com
Travis Cobb
Marketing Multimedia Design Director
2010 Merrit Drive
Garland, TX 75041
p 972.840.4095 • 800.622.2946 x4095
f 972.840.4010
nca.varsity.com