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Varsity Brands White Paper, “Teen Girls: Influence, Involvement and Empowerment & The Purchasing Power of Cheerleaders,” January 2011
Varsity Spirit Cheerleaders are...
TEEN GIRL
VARSITYGIRL
100+ texts in a day
54%
68%
1+ hour on phone per day
14%
25%
Frequently plan activities
49%
63%
MORE
CONNECTED
MORE
INFLUENTIAL
Consider themselves trendsetters
49%
66%
Feel their opinions greatly influence friends
53%
64%
Tell their friends what products they use
77%
84%
MORE
STYLISH
Bought same brand of jean multiple times
40%
64%
Buy latest fashions as often as they come out
24%
53%
Purchased 5+ clothing items in last 6 months
62%
72%
MORE
INVOLVED
In student council
25%
33%
In leadership roles
46%
60%
Participate in a school sport or spirit team 65%
100%