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VARSITY NEWS NOW

This high quality WEEKLY VIDEO NEWS

SEGMENT highlights new articles and

information on our target audience–

cheerleaders, dancers, and their coaches–

and is available only on the Varsity Spirit

website. SHARED ON THREE SOCIAL

MEDIA PLATFORMS (You-Tube, Facebook

and Twitter), the VNN drives traffic back

to

Varsity.com

which provides MORE

OPPORTUNITIES FOR ENGAGEMENT

and BRAND LOYALTY.

Daily Average Plays:

4,000

Weekly Average Plays:

28,000

PRE-ROLL COMMERCIAL

A Varsity Spirit TV 15 second pre-roll

commercial runs prior to the

VARSITY

NEWS NOW

video on the home page

of

varsity.com .

Using suggested

messaging from an advertiser, the pre-roll

COMMERCIAL SCRIPT IS WRITTEN

TO SUPPORT THE PRODUCT while relating

to the

varsity.com

target audience.

The familiar face and voice of the

VARSITY NEWS NOW

talent CONNECTS

THE ADVERTISER TO THE CHEERLEADERS

and DANCERS that visit the

Varsity.com

site daily.

Varsity News Now

updated

3.23.15