

VARSITY NEWS NOW
This high quality WEEKLY VIDEO NEWS
SEGMENT highlights new articles and
information on our target audience–
cheerleaders, dancers, and their coaches–
and is available only on the Varsity Spirit
website. SHARED ON THREE SOCIAL
MEDIA PLATFORMS (You-Tube, Facebook
and Twitter), the VNN drives traffic back
to
Varsity.comwhich provides MORE
OPPORTUNITIES FOR ENGAGEMENT
and BRAND LOYALTY.
Daily Average Plays:
4,000
Weekly Average Plays:
28,000
PRE-ROLL COMMERCIAL
A Varsity Spirit TV 15 second pre-roll
commercial runs prior to the
VARSITY
NEWS NOW
video on the home page
of
varsity.com .Using suggested
messaging from an advertiser, the pre-roll
COMMERCIAL SCRIPT IS WRITTEN
TO SUPPORT THE PRODUCT while relating
to the
varsity.comtarget audience.
The familiar face and voice of the
VARSITY NEWS NOW
talent CONNECTS
THE ADVERTISER TO THE CHEERLEADERS
and DANCERS that visit the
Varsity.comsite daily.
Varsity News Now
updated
3.23.15